The dial of this Pelagos is really where you can make the most differentiation points …
Another cosmetic touch on the LHD which I really enjoy is the reddish “Pelagos” text onto the dial. This is really ironic since I lately criticized Rolex for doing precisely the same thing about the new Sea-Dweller 126600. I find the red text to be a little more deflecting on the Sea-Dweller, and I also believed that it had been too much of a direct nod into a classic Sea-Dweller that’s valuable now merely because it is less common. The 43mm broad Sea-Dweller is a cool watch for certain, but it doesn’t really innovate — at least not as far as the Pelagos. Therefore the red text on the Pelagos is not simply a bit more aesthetically attractive in my view, but also feels like a less clear nod to the past and doesn’t appear to attempt to define the opinion as much in the Pelagos as it does the brand new Sea-Dweller. Again, it would not stop me from actually enjoying the Sea-Dweller, but when it comes to $10,000 plus luxury watches, we are entitled to be exceptionally picky.What also captured my attention with the Pelagos LHD is the beige-colored hour markers, bezel markers, and hands. The cursory appearance is a bit easier on the eyes compared to the stark white of their standard Pelagos versions, but retains an excellent level of comparison with the matte black dial — which makes for very good legibility. More so, the combination of black, ceramic grey, and beige colors, in my opinion, works together very nicely.
Having only just signed David Beckham and rugby team the All Blacks, Tudor is adding a third name to its roster of brand ambassadors with Lady Gaga.
Tudor’s partnership with the singer and actress known as much for her music as her unusual sense of style is yet another element of its slow but steady strategy of creating a strong and individual identity for itself, one distinct from that of its much larger parent, Rolex.
Having sold almost 30 million albums, Lady Gaga is one of the world’s most famous musicians, with a strong pull amongst the young (and very young). That’s a different audience from that of Beckham and New Zealand’s All Blacks, illustrating Tudor’s careful segmenting of its ambassadors.
While footballer Beckham got the two-tone Black Bay Steel & Gold, Lady Gaga’s official watch is the classic Black Bay with a red bezel.